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West Caffee
Website
Rebranding
E-Commerce
A comprehensive rebranding and online store project for a craft coffee roastery selling its own products under its own brand. The scope covered a new visual identity, packaging and the design and implementation of a dedicated e-commerce site on WooCommerce. The goal was to increase online sales and build a stronger, more distinctive brand identity.
About the brand
West Caffee is a craft roastery that creates and sells its own coffee under its own brand. The offer is built on beans from various regions of the world, so it was important to show not only the product itself but also its character, origin and quality in a way consistent with the brand's image.
Our scope of work
What we do
As part of the project we handled the full rebranding of West Caffee, covering a new visual identity and packaging designs, and then the design and implementation of a dedicated online store on WooCommerce. The goal was to strengthen the brand's identity while creating an e-commerce site that genuinely supports sales.
The whole store was designed from the ground up around custom UX and original design, so that it would not look like an off-the-shelf template rolled out for yet another coffee brand, but would convey the character of a craft roastery and build its own recognisable visual world. We put a lot of emphasis on how products, their origin and the parameters that matter when choosing a coffee are presented. As a result users understand the differences between products faster, move around the offer more easily and get from discovering the brand to buying more smoothly.
The project was thought through not only in image terms but commercially too. The site strengthens the brand's perception through coherent design and packaging, while using e-commerce solutions that help showcase the offer, increase user engagement and support conversion.
Your customer isn't sitting at a desk
Mobile isn't a trend, it's where sales happen
1.
A quick choice without guesswork
On a phone, users do not want to click through long descriptions to understand how the individual coffees differ. That is why the mobile views were designed to show a product's character and key parameters quickly on first contact and make the purchase decision easier.
2.
Mobile that guides you through the brand's world
West Caffee is not just a store but a brand built on the origins of its coffees and their stories. So in the mobile views it was important to combine the sales function with a more engaging brand experience, letting users comfortably explore the offer, learn its context and move smoothly to specific products.
3.
A purchase suited to everyday phone use
When designing mobile we focused on making the route to purchase short, intuitive and convenient even during quick, everyday use of the store. That matters especially for a product people buy regularly and come back for, so the interface supports both first discovery of the offer and an efficient return purchase.
Scope of our work
Dedicated solution
In this project we implemented custom mechanics that strengthen the shopping experience and support sales. One of them is an interactive coffee origin map that lets users discover products by region of the world and jump straight to specific variants. The other is the original "kavo nament" subscription model, which extends the offer with a recurring purchase model and increases the conversion potential of the whole store.
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
Together, we made it happen
Brands that chose sky
TIME FOR THE NEXT STEP
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.