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Crowd
Branding
Web Design
A project to create branding and a new digital layer for an event agency focused on corporate and company events. The goal was to build a more premium perception of the brand, make stronger use of social proof and organise the offer in a site that guides users through services, projects and the way the cooperation works.
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About the brand
CROWD is a brand working in corporate events, activations and special projects, communicated in a modern, more premium and business-oriented way. In this project it was important to build – from scratch – a perception of the brand that shows its experience, delivery quality and readiness to work with demanding B2B clients from the very first contact.
Our scope of work
What we do
As part of the project we were responsible for creating the branding and communication from scratch and for preparing the entire visual and structural layer of the site. The key was designing a brand that moves away from generic event communication and builds a more modern, high-quality and self-assured perception. In parallel we prepared a custom site UX built on movement, section rhythm and a more distinctive way of guiding users through the offer.
We put a lot of emphasis on organising several service lines and presenting them in a way that does not scatter attention but builds a sense of control, experience and a high standard of delivery. Social proof also plays an important role here: past projects, recommendations, client logos and a mapped-out cooperation process, which together strengthen the brand's credibility and support the decision to get in touch. The site was also prepared in two language versions, which further reinforces its business and more international character.
Your customer isn't sitting at a desk
Mobile isn't a trend, it's where sales happen
1.
A fast route into the right type of project
On a phone, users should understand very quickly whether the brand handles corporate events, activations or special projects. That is why mobile was designed to lead clearly into the right part of the offer from the very first sections.
2.
Case studies and social proof without losing momentum
The mobile layout was built around a clear presentation of past work, logos and recommendations, so users can quickly sense the brand's scale and the quality of its projects without pushing through an overloaded interface.
3.
Motion that supports how the brand is perceived
The page's rhythm, the smoothness of its transitions and the modern character of its interactions play a big role here. On mobile it was important to keep that impression without losing readability, so the site still looks premium while leading to specifics and contact.
Scope of our work
Dedicated solution
One of the more important elements of the project was building the site on WordPress combined with a React-based front end, which allowed us to create a more custom site experience and work better on performance. As a result the brand gained a modern, motion-heavy site with a distinctive character that supports its premium perception and showcases services, past work and the cooperation process more effectively.
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
Together, we made it happen
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CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
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