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Apartamenty Trójmiejskie
Custom Solution
Web Design
Website
Branding
A project to build branding and a website from scratch for a brand renting apartments in the Tricity area. The goal was to create a premium perception of the site, support online booking and design the offer so that users can move quickly from choosing a location and dates to a specific apartment and a reservation.
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About the brand
Apartamenty Trójmiejskie is a brand renting apartments in Gdańsk, Sopot and Gdynia. In this project it was important to create consistent, attractive and higher-quality communication that conveys the comfortable, urban and seaside character of a stay while guiding users towards a quick booking.
Our scope of work
What we do
As part of the project we were responsible for creating the branding, visual identity and the entire site from scratch. The key was building a page that is visually appealing, intuitive to use and effective at selling. The site was designed for a user who wants to quickly find an apartment in the right location, check the terms of the stay and move to booking without unnecessary steps. On the live site you can see the stay search, the apartment selection, guest reviews, property cards with a price per night and a clear booking CTA.
We put a lot of emphasis on the premium perception of the brand, on presenting the locations and on how the apartments themselves are showcased. The site was meant to build an association with comfort, convenience and a well-curated offer, rather than simply serving as a plain accommodation catalogue. At the same time it was important to organise the site architecture so that the stay offer is the user's main direction and the whole interface supports a quick move from inspiration to a booking decision.
Your customer isn't sitting at a desk
Mobile isn't a trend, it's where sales happen
1.
Dates as the starting point
On a phone, the most important thing was that users can immediately move to choosing their dates and number of guests. Mobile was therefore built around entering the booking process quickly, instead of distracting users with an overly long introduction.
2.
A clear apartment choice
In this project it was important to arrange the mobile views so users quickly see the location, the basic details and the price per night, and only then go deeper into the specifics. This supports faster comparison of several options on a small screen.
3.
A shorter route to the decision
The site had to look high-quality and convey the atmosphere of the stay, but not at the cost of convenience. That is why mobile was designed so the photos, locations and character of the apartments work on the imagination while never getting in the way of making a booking.
Scope of our work
Dedicated solution
A key role in this project was played by combining the stay search, the apartment presentation and the booking system into one coherent user path. As a result the site does not work like an ordinary image-building page – it takes a guest from choosing dates and party size to specific properties and a final booking decision in as little time as possible.
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
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