West Caffee - Google Ads
Building the brand's Google Ads presence from zero for a Polish coffee and coffee accessories store – from the first campaign to systematic scaling of sales over more than a year of cooperation.
Challenge
West Caffee entered a highly competitive online coffee market with no recognition, no historical data and no established audiences. The task: build a new brand's visibility from the ground up and develop profitable sales with a gradually growing budget.
Defined goals
Brand visibility
A new brand in a crowded market first had to make itself visible in search. The goal was to reach the right audience and build visibility.
Target audiences
With no advertising history we had to build the customer persona from scratch. The goal: define the audiences precisely and segment the campaigns around the specifics of the coffee market.
Campaign profitability
Starting from zero meant no data and no advertising history. The goal was to reach a profitable ROAS as quickly as possible with a gradually growing budget.
Stable growth
What counted was long-term effectiveness, not short-term spikes. Every decision was judged through the lens of stable, growing traffic and sales.
Our result
In just over a year from launch the campaigns reached a ROAS of 670% with around 70,000 clicks and 1,540 conversions. All built from zero, with no advertising history and no data to optimise on.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
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