V-Slot.pl - Google Ads
V-Slot.pl is a Polish e-commerce platform specialising in V-Slot and C-Beam aluminium profiles, ready-made CNC machines (routers, laser cutters) and 3D printer parts. The store serves both individual customers (DIY, CNC hobbyists) and B2B professionals.
Challenge
V-Slot.pl serves a demanding audience – customers with high technical knowledge who compare specifications and prices. The task: increase budgets and reach in both the B2B and B2C segments without losing campaign efficiency.
Defined goals
Revenue growth
The ad account was generating sales, but the potential to scale was clearly greater. The goal was steady growth in conversion value while keeping the campaigns profitable.
Maintaining ROAS
Increasing the budget usually hits campaign efficiency. The goal was to keep a profitable ROAS above 5x with regularly growing ad spend.
Campaign segmentation
The account's broad structure made precise budget management impossible. The goal was precise campaign segmentation by product category: Profiles, Routers and Filaments.
B2B and B2C visibility
The V-Slot store serves manufacturing companies and hobbyists at the same time. The goal was to reach both segments effectively through Google campaigns – Search, PMax and Demand Gen.
Our result
Over a year conversion value rose by 106%, the number of conversions by 75% and ROAS held at 800% with a budget 83% higher. Effective segmentation and account optimisation translated into real sales growth without losing efficiency.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
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