The Shoebox - Meta Ads
Running Meta Ads campaigns alongside an analysis of the store's UX and optimisation of the purchase path, which together delivered a fourfold increase in revenue.
Challenge
Users browsed products, added them to the cart and did not buy. The campaigns were optimised – the problem lay elsewhere. The task: find and remove the barriers to purchase in the store, alongside work on the ads themselves.
Defined goals
Higher ROAS
The campaigns were working, but the potential return on spend was clearly greater. The goal was precise optimisation that would turn every złoty of budget into real revenue.
Conversion rate
Users browsed products and added them to the cart but did not complete the purchase. The goal was to find and remove the barriers along the store's purchase path.
Store UX
Problems with the store were blocking sales regardless of campaign quality. Beyond optimising the ads we analysed the site and recommended specific changes to implement.
Traffic quality
Reach does not always translate into sales. We focused on precise targeting with high purchase intent, cutting unproductive impressions in favour of results.
Our result
After implementing the UX recommendations and changing the store platform, revenue rose by 402%, the number of purchases by 490% and ROAS by 321%. Fewer impressions, more sales – because we reached the right people at the right moment.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.