Rufcio - Meta Ads
Running Meta Ads campaigns focused on generating conversions, steady revenue growth and systematic scaling of the advertising activity.
Challenge
The campaigns were working and generating revenue, but the potential to scale was clearly greater. The task: increase the budget regularly, optimise actively and turn that into real sales growth – and to do it outside the client's most important season of the year.
Defined goals
Revenue growth
The goal was more than doubling revenue through active campaign optimisation and control of the results in every month of the cooperation.
Higher ROAS
The potential to increase ROAS was clear. The goal: improve the return on ad spend while increasing the budget at the same time.
Scaling the budget
Spend had to grow regularly and on the basis of data, so every złoty added to the result without putting campaign profitability at risk.
More purchases
What counted was the number of purchases, not traffic alone. Every change to the campaign was judged through the lens of real sales in the store.
Our result
Over six months revenue rose by 196%, the number of purchases by 330% and ROAS reached 726%. All of it with a budget only 19% higher and outside the communion season, which is Rufcio's most important period of the year.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.