RMC POLSKA - SEO
Building organic visibility from the ground up for RMC Polska, with an emphasis on commercial keywords and expansion into foreign markets in Germany, France, the USA and India.
Challenge
The site started with practically no history in Google and traffic of a dozen or so visits a month. In the scrap metal buying industry, simply having a website was not enough. We had to build SEO foundations from zero and shift visibility towards keywords that attract companies ready to hand over materials.
Defined goals
Visibility from zero
The site started with no history in Google and no valuable organic traffic. The goal was to build SEO foundations and introduce keywords that genuinely describe the company's offer.
Multilingual expansion
The company operated in several markets around the world, but its organic visibility was Polish only. The goal was to enter Germany, France, the USA and India with SEO simultaneously.
Commercial keywords
What counted were enquiries from companies ready to hand over materials, not incidental informational traffic. The goal was to shift the visibility structure towards keywords with commercial value.
Traffic quality
Traffic had to translate into contact, not just sessions in GA. The goal was to keep user engagement high and generate requests for quotes.
Our result
From February 2025 to May 2026 the organic channel accounted for 81% of all site traffic, generating over 61,000 sessions and 4.11 million impressions in Google. SEO became the main client acquisition channel across 5 markets at once.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.