Nutu.store - TikTok Ads
Running TikTok Ads campaigns focused on purchases, using both ad videos and organic content from the TikTok channel.
Challenge
The account was generating a lot of traffic, but the campaign objectives and ad formats were not matched to the stage of the funnel. A large part of the budget went on empty traffic with no micro-conversions. The question was: how do you squeeze real revenue out of TikTok, not just reach?
Defined goals
Higher ROAS
The starting point was 289%, but the account's potential was clearly greater. The goal: a real increase in return on ad spend while keeping the budget high.
Tidying up the structure
The campaign objectives and ad formats were not matched to the stage of the funnel. The first step was simplifying the structure and cutting off the empty traffic.
Building customer relationships
A sales campaign alone is not enough. The goal was to work at every stage of the funnel, from first contact with the brand to bringing existing customers back.
TikTok, not Ads
A product catalogue is one thing. The other is organic content from the channel that engages and sells at the same time – the make TikTok, not Ads principle.
Our result
In the first month of the cooperation Nous Tous's revenue rose by 119% and ROAS jumped to 891% – and that with the budget cut by 30% while we rebuilt the account. In March the strong results held as the budget was raised to its target level.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.