Nutu.store - Pinterest
Running Pinterest Ads campaigns focused mainly on generating conversions and acquiring new customers at a larger scale.
Challenge
Pinterest was generating purchases, but almost entirely through remarketing and at low spend. The channel was not acquiring new customers. The task: increase the budget substantially, move into prospecting campaigns and keep it profitable.
Defined goals
Increasing the budget
Low spend meant low revenue, regardless of ROAS. The goal: a substantial budget increase without losing the return on ad spend.
Maintaining ROAS
Scaling a budget usually hits ROAS. The goal was to prove you can spend more and still keep a satisfying level of return.
New customers
Remarketing is not enough. Pinterest had to start acquiring new users and showing the new range to people who did not yet know the brand.
The right formats
The ads were in 1:1 proportions while Pinterest requires 2:3. Adapting the graphics is fundamental to campaign effectiveness on this channel.
Our result
In the first month revenue rose by 95% and the budget grew by 85%. In the second month the budget increased by a further 100%. Pinterest stopped being a remarketing channel and started genuinely acquiring new customers.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.