Nutu.store - Meta Ads
Running Meta Ads campaigns covering every stage of the sales funnel for Nous Tous – from building brand awareness, through micro-conversions and purchases, to coming back to past buyers with new collections.
Challenge
Increasing revenue by increasing the ad budget while maintaining – ideally improving – the existing ROAS. The client had stable results at the current budget but wanted to scale sales without a proportional rise in acquisition cost. The biggest worry was that increasing ad spend would reduce campaign efficiency and burn the budget instead of multiplying it. The key question was: how do you grow faster without losing profitability?
Defined goals
Higher ROAS
The starting point was 516%, but the account's potential was clearly greater. The goal: a real increase in return on ad spend, even with a growing budget.
Tidying up the structure
Too many campaigns, too many ads, the budget scattered across dozens of places. The first step was simplifying the structure and regaining control over spend.
Increasing the budget
Scaling without control is the fastest route to worse results. The budget had to grow gradually and on the basis of data, so every złoty added to the result.
Building customer relationships with the brand
A sales campaign alone is not enough. Nous Tous needed activity at every stage, from building awareness to returning to customers with new collections.
Our result
In the first month of the cooperation we doubled Nous Tous's revenue and almost doubled ROAS. All with a growing budget and campaign profitability intact. In March the results held at the same level, which opens up further opportunities to scale.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.