MPR Labs - SEO
Building organic visibility for cosmetics laboratory MPR Labs, with an emphasis on commercial keywords and positioning the brand as an expert in a demanding research industry.
Challenge
The site worked as a business card, not a sales tool. Its visibility rested on informational keywords with no business value. The task: shift the SEO structure towards service keywords and build an expert image that generates requests for quotes.
Defined goals
Commercial keywords
The site was appearing for queries with no business value. The goal was to change the visibility structure to attract users interested in working together.
An expert image
In the laboratory industry, credibility and experience are what count. The goal was to strengthen the presence on specialist keywords that build trust in the brand.
Valuable traffic
What counted were visits from users interested in the services, not incidental ones. We judged every action through the lens of traffic quality.
Leads from SEO
The goal was to turn the site into an active client acquisition channel that regularly generates requests for quotes without constant support from paid campaigns.
Our result
Year on year the number of clicks rose by 69% and impressions by 436%. In 12 months the site generated 696,000 impressions in Google. SEO became a genuine channel for generating requests for quotes.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.