Meb-Lab – social media communication

Furniture & Home
Social Media
Meta Ads
UGC

From a catalogue profile to expert communication about ergonomics at work that sells and educates at the same time.

We showed that a furniture brand's communication does not have to stop at presenting products. We combined strategy, educational and lifestyle content and UGC material, creating modern communication that builds an expert image, engages the audience and supports sales.

Project goal

The goal was to create coherent, modern social media communication for the Meb-Lab brand that would raise its recognition, build an expert image around ergonomics at work and engage, educate and support sales at the same time. Another important element was bringing authentic video created by UGC creators into the communication.

What we did

EVERY GREAT STORY STARTS WITH CLEAR DESTINATIoNS
1.

WE CREATED A SOCIAL MEDIA COMMUNICATION STRATEGY

We developed a coherent communication direction for Facebook and Instagram, matched to the brand's character and its target group.

2.

WE COMBINED SALES, EDUCATIONAL AND LIFESTYLE CONTENT

Instead of communication based solely on products, we created varied content showing ergonomics, comfort at work and Meb-Lab products in everyday situations.

3.

WE BROUGHT UGC CONTENT INTO THE COMMUNICATION

We extended our work with authentic video created by UGC creators – from finding and coordinating creators to collecting the finished material.

4.

WE BUILT A MODERN BRAND IMAGE

We matched the visual and topical communication to an audience interested in comfort, ergonomics and modern spaces for work and study.

Your customer isn't sitting at a desk

OUR WORK IN ACTION

How we made it?

Our results

We transformed Meb-Lab's communication from catalogue-style into something more modern, expert and engaging. By combining varied content formats with UGC, the brand gained better product exposure, a more coherent image and communication that answers current social media trends.

Project specialists

Julia Wityńska
Social Media
Together, we made it happen

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Straight from clients

From the brand's perspective

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Sky Agency is our third marketing company and we hope it will be the last. They run marketing for our two clothing brands and from the very beginning we felt they treat our cooperation in a truly individual way. Beyond marketing itself, they also help us grow the companies and look at everything much more broadly. What we value most is the communication. It is fast, to the point, and we constantly feel that someone is on top of things. There is never a problem getting an answer or discussing new ideas. You can tell this is built by people who genuinely put their heart and commitment into their work. Working like this simply feels calm and supported, and that matters a lot to us!

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Veronica Medina / Rizz
Wanessa Stolarek
Founder

I have worked with Sky Agency for several years on various projects – a website, recruitment process automation, SEO. If I had to sum it up in one sentence: this is an agency where there is a real person behind the words, someone who takes responsibility. Igor as CEO does not disappear behind the team when things get difficult. That is rare and I value it. Together we built a tool for managing the recruitment of event staff – an application form, a candidate verification panel, automatic notifications, email integration. It sounds simple. At a scale of several hundred contractors a year and with the specifics of temporary work, it was a complex, non-standard brief. And I will say more: in difficult moments you see who you are really working with. And I do. I recommend them – especially to companies with non-obvious needs looking for someone who will dig deeper than a slide deck.

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Dolata B2B / Sneakersly
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RMC Polska Sp. z o.o
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President of the Board
TIME FOR THE NEXT STEP

CONTACT US

Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.