I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
Meb-Lab – social media communication
Furniture & Home
Social Media
Meta Ads
UGC
From a catalogue profile to expert communication about ergonomics at work that sells and educates at the same time.
We showed that a furniture brand's communication does not have to stop at presenting products. We combined strategy, educational and lifestyle content and UGC material, creating modern communication that builds an expert image, engages the audience and supports sales.

Project goal
The goal was to create coherent, modern social media communication for the Meb-Lab brand that would raise its recognition, build an expert image around ergonomics at work and engage, educate and support sales at the same time. Another important element was bringing authentic video created by UGC creators into the communication.
What we did
EVERY GREAT STORY STARTS WITH CLEAR DESTINATIoNS
1.
WE CREATED A SOCIAL MEDIA COMMUNICATION STRATEGY
We developed a coherent communication direction for Facebook and Instagram, matched to the brand's character and its target group.
2.
WE COMBINED SALES, EDUCATIONAL AND LIFESTYLE CONTENT
Instead of communication based solely on products, we created varied content showing ergonomics, comfort at work and Meb-Lab products in everyday situations.
3.
WE BROUGHT UGC CONTENT INTO THE COMMUNICATION
We extended our work with authentic video created by UGC creators – from finding and coordinating creators to collecting the finished material.
4.
WE BUILT A MODERN BRAND IMAGE
We matched the visual and topical communication to an audience interested in comfort, ergonomics and modern spaces for work and study.

How we made it?
Our results
We transformed Meb-Lab's communication from catalogue-style into something more modern, expert and engaging. By combining varied content formats with UGC, the brand gained better product exposure, a more coherent image and communication that answers current social media trends.
Project specialists

Julia Wityńska
Social Media
Together, we made it happen
Brands that chose sky
Straight from clients
From the brand's perspective
TIME FOR THE NEXT STEP
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.












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