Meb Lab - Google Ads
Meblab is a furniture store specialising in office furnishings, with a particular focus on ergonomic chairs.
The project covered Google Ads work aimed at launching online sales, improving the brand's visibility and building a stable return from the campaigns.
Challenge
When the cooperation began the store was generating no revenue in any marketing channel and its visibility was practically zero.
The main problems were a low sales conversion rate, stagnant revenue and a lack of coherent promotional activity. The key was building an effective sales strategy, setting KPIs and reacting quickly to changes in the industry.
Defined goals
Stable ROAS
Stabilising the return on investment and building a campaign model that can be scaled further.
Better UX
Improving the purchase process and the landing page so users move to a purchase more easily.
Sales growth
Increasing sales and improving the return on investment through better targeting and promoting the right products.
Brand visibility
Increasing brand recognition and user engagement through a stronger presence in the search results.
Our result
A well-set campaign strategy, the right choice of products to promote and constant optimisation translated into real revenue growth and a stronger presence for the brand in the search results.
The project showed that with the right product selection and cost control, Google Ads can become a genuine growth channel for an e-commerce store.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
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