I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
Idealist Centrum Zdrowia – SEO
Medical clinic
SEO
Marketing
Case Study
Building organic visibility from zero for Idealist Centrum Zdrowia in one of the toughest industries in Google, based on expert content and long-tail keywords in the Warsaw market.
273
71 000
Challenge
The medical industry is one of the hardest niches in Google, dominated by huge health portals and doctor directories. Starting from zero with no domain history meant a head-on fight with the biggest players was out of the question. We had to find another way.
Defined goals
EVERY GREAT STORY STARTS WITH CLEAR DESTINATIoNS
1.
Visibility from zero
The site had no history in Google and no organic traffic. The goal was to build SEO foundations and bring the first valuable keywords into the search results.
2.
Expert content
In the medical industry what counts is substance and trust, not sheer volume of content. The goal was publications at a level that both Google and patients would treat as a credible source of information.
3.
Long-tail keywords
A head-on fight with large health portals makes no sense without huge resources. The goal was to win precise keywords that attract people looking for medical help.
4.
Enquiries from patients
What counted were visits that translate into contact with the clinic, not page views in the statistics. The goal was to convert growing visibility into real enquiries from patients.
71 000
Clicks from Google in 16 months
273
Keywords in Google's top 3
68,6%
Organic traffic engagement
How we made it?
Our result
In 16 months the site generated 71,000 clicks and almost 7 million impressions in Google. Today it ranks for nearly 800 keywords, 273 of them in the top three results. Organic traffic accounts for over 62% of all traffic and has the highest engagement rate of any channel.
Specialists
involved in the project

Robert Gaj
Head of Web/SEO

Jarek Szeląg
SEO

Igor Walęcki
Founder
Together, we made it happen
Brands that chose sky
Straight from clients
From the brand's perspective
TIME FOR THE NEXT STEP
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.






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