Idealist Centrum Zdrowia – SEO

Medical clinic
SEO
Marketing
Case Study

Building organic visibility from zero for Idealist Centrum Zdrowia in one of the toughest industries in Google, based on expert content and long-tail keywords in the Warsaw market.

273
Keywords in the top 3
71 000
Clicks from Google

Challenge

The medical industry is one of the hardest niches in Google, dominated by huge health portals and doctor directories. Starting from zero with no domain history meant a head-on fight with the biggest players was out of the question. We had to find another way.

Defined goals

EVERY GREAT STORY STARTS WITH CLEAR DESTINATIoNS
1.

Visibility from zero

The site had no history in Google and no organic traffic. The goal was to build SEO foundations and bring the first valuable keywords into the search results.

2.

Expert content

In the medical industry what counts is substance and trust, not sheer volume of content. The goal was publications at a level that both Google and patients would treat as a credible source of information.

3.

Long-tail keywords

A head-on fight with large health portals makes no sense without huge resources. The goal was to win precise keywords that attract people looking for medical help.

4.

Enquiries from patients

What counted were visits that translate into contact with the clinic, not page views in the statistics. The goal was to convert growing visibility into real enquiries from patients.

71 000
Clicks from Google in 16 months
273
Keywords in Google's top 3
68,6%
Organic traffic engagement
How we made it?

Our result

In 16 months the site generated 71,000 clicks and almost 7 million impressions in Google. Today it ranks for nearly 800 keywords, 273 of them in the top three results. Organic traffic accounts for over 62% of all traffic and has the highest engagement rate of any channel.

Specialists
involved in the project

Robert Gaj
Head of Web/SEO
Jarek Szeląg
SEO
Igor Walęcki
Founder
Together, we made it happen

Brands that chose sky

Straight from clients

From the brand's perspective

I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.

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MPR Labs
Łukasz Miernik
Board Member

Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.

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GUGU Shop
Patryk Michel
Head of E-commerce

If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.

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ODPADEO
Bartłomiej Milewski
COO

Sky Agency is our third marketing company and we hope it will be the last. They run marketing for our two clothing brands and from the very beginning we felt they treat our cooperation in a truly individual way. Beyond marketing itself, they also help us grow the companies and look at everything much more broadly. What we value most is the communication. It is fast, to the point, and we constantly feel that someone is on top of things. There is never a problem getting an answer or discussing new ideas. You can tell this is built by people who genuinely put their heart and commitment into their work. Working like this simply feels calm and supported, and that matters a lot to us!

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Veronica Medina / Rizz
Wanessa Stolarek
Founder

I have worked with Sky Agency for several years on various projects – a website, recruitment process automation, SEO. If I had to sum it up in one sentence: this is an agency where there is a real person behind the words, someone who takes responsibility. Igor as CEO does not disappear behind the team when things get difficult. That is rare and I value it. Together we built a tool for managing the recruitment of event staff – an application form, a candidate verification panel, automatic notifications, email integration. It sounds simple. At a scale of several hundred contractors a year and with the specifics of temporary work, it was a complex, non-standard brief. And I will say more: in difficult moments you see who you are really working with. And I do. I recommend them – especially to companies with non-obvious needs looking for someone who will dig deeper than a slide deck.

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Animatria / CROWD
Arlena Hamdi
CEO

I recommend working with Sky Agency. Despite a very complex project requiring many custom solutions and integrations, everything was delivered professionally and in line with our expectations. The team stayed engaged throughout the whole process, and all key revisions were implemented until the final result was achieved.

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Dolata B2B / Sneakersly
Karol Dolata
FOUNDER

We have been working with Sky Agency since 2022 – SEO, the rmcpolska.pl website and IT development support. More than four years of steady, well-organised cooperation. Igor and the team understood the specifics of our industry and are responsible for growing our online presence – from SEO to the new website we are designing together. IT tickets are handled quickly and without downtime. We value their straightforwardness, industry knowledge and partnership approach. We recommend them to any company looking for an agency that combines marketing with the technical side of business.

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RMC Polska Sp. z o.o
Rafał Matyasik
President of the Board
TIME FOR THE NEXT STEP

CONTACT US

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Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.