Gugu Shop -Meta Ads
Running Meta Ads campaigns focused on generating conversions and steadily increasing revenue from the online store.
Challenge
Gugushop is a clothing store rooted in a specific subculture and music scene. Reaching the right audience required precise targeting, not broad reach. On top of that: scaling the budget gradually while improving ROAS in each successive month of the cooperation.
Defined goals
Revenue growth
The goal was not maintaining the status quo but more than tripling revenue through active campaign optimisation and control of the results in every month of the cooperation.
Precise targeting
Gugushop aims its offer at Szpak's fans. An effective campaign had to reach exactly that group, not a broad, random audience.
Increasing spend
Scaling a budget without control is the fastest route to worse results. Spend had to grow gradually, based on data and with a rising ROAS.
More purchases
More traffic is not a goal in itself. What counted was the number of purchases, and every change to the campaign was judged through the lens of real sales in the store.
Our result
Over six months of cooperation the store's revenue rose by 327%, the number of purchases by 480% and ROAS reached 3348%. All with a budget 67% higher than in the previous period.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.