Gugu Shop - Google Ads
Taking over, auditing and completely rebuilding the Google Ads account for clothing store Gugushop – from a new campaign structure to systematic optimisation and scaling of sales.
Challenge
The Google Ads account was running but not using the brand's potential. A high cost per conversion limited profitability and made scaling impossible. The task: a complete rebuild of the structure and strategy to turn underperforming campaigns into a precise sales machine.
Defined goals
Campaign profitability
The existing campaigns were generating a high cost per conversion. The goal was to increase ROAS and build campaigns that genuinely earn on every złoty spent.
Target audiences
The old campaigns were not reaching the right people. The goal: define effective personas and segment the audiences precisely around the store's specifics.
A new account structure
Generating traffic alone is not enough. We had to build a new account structure from the ground up and implement a funnel that takes users from click to purchase.
Higher conversion
What counted was traffic quality, not volume. Every change to the campaigns was judged through the lens of conversion rate and real sales in the store.
Our result
Over 17 months the campaigns reached a ROAS of 4935%, the conversion rate rose by 429% and clicks by over 12,000%. All thanks to a complete rebuild of the account structure and the advertising strategy.
Specialists
involved in the project
Brands that chose sky
Since we started working with Igor and his team, the store we work on has genuinely grown and, above all, we understood that advertising can be done far better, smarter and more effectively. This is a partnership focused on growth and numbers, not empty promises.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.