Furnidea - SEO
Building organic visibility from zero for furniture store Furnidea, designed and implemented by our team, with an emphasis on dominating a chosen product niche.
Challenge
A new store in one of the most competitive e-commerce industries, with no visibility and no organic traffic. Instead of fighting the big players on broad keywords, we focused on a specific niche and winning top positions in it fast.
Defined goals
Visibility from zero
The store started with no history in Google whatsoever. The goal was to create SEO foundations and bring valuable keywords into the search results quickly.
Narrowing the specialisation
Broad competition is a dead end without a large budget. We focused on a specific product group with growing demand and a real chance of high positions.
Dominating the niche
The chosen segment called for precision, not reach. The goal was to win top positions for keywords related to the selected product category.
Traffic without a budget
What counted was organic effectiveness, not the scale of spend. The goal was to build stable traffic without competing on budget with the biggest players.
Our result
In under 12 months the store reached over 200 valuable keywords in Google, 57.5% of them in the top 10 and 16% in the top 3. The work generated 564,000 impressions in the SERPs and almost 9,000 organic sessions.
Specialists
involved in the project
Brands that chose sky
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.