Furnidea - Google Ads
Furnidea entered the market as an unknown brand with no advertising history, no conversion data and no established audiences. The task: build the account structure from the ground up and generate profitable sales in the highly competitive furniture industry.
Challenge
Furnidea entered the market as an unknown brand with no advertising history, no conversion data and no established audiences. The task: build the account structure from the ground up and generate profitable sales in the highly competitive furniture industry.
Defined goals
Campaign profitability
Starting from zero meant no data and no advertising history. The goal was to reach the target ROAS as quickly as possible and build stable, growing sales.
Target audiences
With no advertising history we had to build the customer persona from scratch. The goal: define the audiences precisely and segment the products effectively.
Sales funnel
Generating traffic alone is not enough. We had to design and implement a sales funnel that takes users from the first click to a purchase.
Higher conversion
What counted was traffic quality, not volume. Every change to the campaigns was judged through the lens of conversion rate and real sales in the store.
Our result
Over 8 months the campaigns reached a ROAS of 1274% and the conversion rate rose by 343%. All built from zero, with no advertising history and no data to optimise on.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
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