Elitem - Google Ads
Full Google Ads management for a Polish online workwear and safety equipment wholesaler – from building the account structure from zero, through implementing a sales funnel, to systematic optimisation and scaling of results.
Challenge
Elitem entered the workwear and safety market as an unknown brand with no advertising history and no conversion data. The task: break through to B2B and B2C customers in a segment where purchase decisions rest on trust and price, and build profitable campaigns from the first month.
Defined goals
Campaign profitability
Starting from zero meant no data and no advertising history. The goal was to reach the target ROAS as quickly as possible and build stable, growing sales.
Target audiences
A workwear and safety wholesaler serves both individual customers and companies. The goal: create precise personas and segment the campaigns effectively for B2B and B2C.
Sales funnel
Generating traffic alone is not enough. We had to design and implement a funnel that takes users from the first click to a purchase.
Higher conversion
What counted was traffic quality, not volume. Every change to the campaigns was judged through the lens of conversion rate and real sales in the store.
Our result
Over 17 months the campaigns reached a ROAS of 1149%, the conversion rate rose by 47% and clicks by 361%. All built from zero, with no advertising history and no data to optimise on.
Specialists
involved in the project
Brands that chose sky
I was looking for a good team to run our website. I wanted someone who would know what to do to turn it into profit and enquiries from new clients. Igor and his team are exactly those specialists.
CONTACT US
Do you have a store, service, or brand you want to genuinely grow online?
Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.