Deska Serów - SEO
SEO, UX and web development work for a Gdańsk store with over 250 kinds of cheese, aimed at fast visibility growth and real support for sales in the key seasons.
Challenge
The store already had visibility in Google, but its valuable keywords sat outside the most-clicked positions. The task: move them into the top quickly while improving UX, so growing traffic would translate into real orders before the Christmas season.
Defined goals
Higher positions
The keywords were in the results but too far from the top. We focused on moving them into the top 3 and top 10 to increase traffic quickly.
Better UX
We ran a UX audit and implemented changes that simplified the purchase path. We put particular emphasis on mobile users.
Higher conversion
We ran the SEO and UX work in parallel so growing traffic would translate into real orders, not just better statistics.
The seasonal sales peak
The project was run with Christmas and Easter in mind. What counted was being ready for the sales peaks well in advance.
Our result
In four months the number of keywords in the top 3 rose by 64% and overall visibility by 55%. The store generated over 700 orders in the Christmas period alone. The result was achieved without paid campaigns, purely through SEO and UX fixes.
Specialists
involved in the project
Brands that chose sky
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
CONTACT US
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Head over to our simple contact form and let us know what you need today.
We will get back to you with a concrete proposal for next steps and a time for a brief call.