CzasKawy.pl - Google Ads
Full Google Ads management for a Polish premium coffee store, focused on scaling sales dynamically and keeping the campaigns profitable while the budget grew aggressively.
Challenge
The online coffee market is dominated by large chains and established brands. The task: scale the campaigns aggressively with a budget growing 440% year on year while maintaining profitability and generating rising sales value.
Defined goals
Revenue growth
The account was generating sales, but the potential to scale was clearly greater. The goal was dynamic growth in conversion value and clicks while keeping the campaigns profitable.
Maintaining ROAS
Aggressive budget scaling usually hits campaign efficiency. The goal was to keep a profitable ROAS with a budget growing dynamically in every month of the cooperation.
New customers
The competitive coffee niche requires precise targeting and broad reach. The goal was to acquire new customers and scale the campaigns into new audience segments.
Own brands
The store is growing its own coffee brands: Riposso and Tazza. The goal was to increase their visibility in Google and reach customers looking for premium products.
Our result
Over a year conversion value rose by 367%, clicks by 352%, and ROAS held at 678% with a budget 440% higher. Scaling the campaigns dynamically translated into real sales growth with profitability intact.
Specialists
involved in the project
Brands that chose sky
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
CONTACT US
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We will get back to you with a concrete proposal for next steps and a time for a brief call.