Classic Mebel - Meta Ads
Launching Meta Ads campaigns from zero for a furniture store with no Facebook profile, with the aim of running a profitable sales channel from the first month.
Challenge
A fresh account, a fresh pixel and no social media history whatsoever. The algorithm had to learn from scratch and every złoty of budget worked without data to optimise on. The goal: reach profitability from the first month in the highly competitive furniture industry.
Defined goals
A new sales channel
Google Ads was working, but one channel is not enough. The goal was to launch Meta Ads as a second, fully profitable source of sales that works independently and supports the whole strategy.
A presence on social media
The store had no Facebook profile. We had to build the brand's social media presence from the ground up, consistent with the image it maintained in other digital channels.
Profitability from the start
A fresh pixel with no historical data is a risk to campaign efficiency. The goal was to reach a profitable ROAS quickly, before the algorithm had fully learned the target audience.
Scaling the budget
A good start is only half the success – consistency is what makes the project. The budget had to grow gradually and on the basis of data, so each successive month brought better results without losing profitability.
Our result
In the first 2 months of the cooperation the account reached a ROAS of 1107% with a gradually growing budget. The new sales channel proved profitable from the first month and began reinforcing the Google Ads results too.
Specialists
involved in the project
Brands that chose sky
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
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