Classic Mebel - Google Ads
Full Google Ads management for Top Line, an authorised distributor of Scandinavian furniture, focused on maximising ROAS and increasing conversion value within a tightly controlled budget.
Challenge
The online furniture market is highly competitive with seasonal demand. The challenge was squeezing maximum value out of every złoty of budget while growing traffic and maintaining an exceptionally high ROAS.
Defined goals
Cost efficiency
A low campaign cost with a high sales value is every e-commerce business's goal. The task was to reach the maximum ROAS within a limited budget and growing market competition.
Traffic quality
Scandinavian furniture is a product for a specific customer with a specific need. We focused on reaching users with high purchase intent, not on broad reach.
Managing seasonality
The furniture market runs on demand that shifts throughout the year. The key was flexible budget management, so we could maximise sales at the moments of greatest interest.
Scaling the campaigns
Sixteen active campaigns require a precise structure and constant optimisation. The task was to scale the budget without losing control over the efficiency of each product category.
Our result
In 6 months conversion value rose by 182% with campaign costs up by only 25%. ROAS reached 1318%, which makes Classic Mebel one of the most efficient accounts in our portfolio.
Specialists
involved in the project
Brands that chose sky
If you are looking for an agency that is not passive in cooperation and can take responsibility for strategy, SEO and Google Ads campaigns for several brands at once, I can wholeheartedly recommend Igor and Sky.
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