Website design – what does it cost in 2026 and what should you look out for?

Website design in 2026 costs from PLN 14,000 net at an agency for a simple business card site to as much as PLN 70,000 and more for extensive portals or custom solutions. The price depends on the number of subpages, the scope of functionality, the CMS used, the quality of the UX/UI design, integrations and SEO requirements. Professional web design is not just an attractive business card but a comprehensive process covering business analysis, UX workshops, technical implementation, SEO optimisation and post-launch support.

What is website design?

Definition and scope of services

Website design is the process of creating a website, covering needs analysis, graphic design, development and deployment. The service also includes SEO optimisation, adapting for mobile devices (RWD) and configuring the CMS (e.g. WordPress).

Why does professional web design matter in 2026?

According to Deloitte's 2024 report, 75% of consumers admit they judge a company's credibility by the look of its website. A badly designed site lowers conversion and customer trust. On top of that, Google keeps introducing algorithm changes tied to Core Web Vitals, which means a site's technical quality translates directly into search visibility.

How much does website design cost in 2026?

Factors affecting the price

Many elements go into the cost of a website:

• The type of CMS – open source (WordPress, WooCommerce) vs custom solutions.
• UX/UI design – bespoke designs cost more than templates.
• Integrations – e.g. online payments, CRM systems, newsletters.
• SEO and technical optimisation – correct implementation affects visibility.
• Security – SSL certificates, GDPR compliance, protection against attacks.

Price ranges

Type of siteCost in 2026 (PLN net)A simple business card site (1–5 subpages, bespoke UX/UI, CMS, on-site SEO)14,000 – 16,000A mid-sized company site (a dozen or so subpages, blog, integrations, RWD, SEO)18,000 – 25,000An extensive site / portal (e.g. dozens of subpages, advanced functionality, integrations)from 30,000Custom solutions (e.g. B2B platforms, booking systems, marketplaces)from 30,000

👉 Offers of a few thousand złoty most often mean work on ready-made templates or freelancer projects.
👉 Digital agencies offering a comprehensive approach (workshops, UX/UI, implementation, SEO, testing, support) realistically start at PLN 14,000 even for simple business card sites.

Additional costs

• Hosting: PLN 200–800 a year.
• Domain: PLN 50–200 a year.
• SSL: free (Let's Encrypt) or paid, PLN 200–1,000 a year.
• Maintenance and updates: PLN 200–1,000 a month depending on scope.

The stages of designing a website

Needs analysis and UX workshops

The first stage is workshops and an audit – defining business goals, target groups and key functionality.

Graphic design and UX/UI

At this stage the site's wireframes and graphic design are created. In 2026 a mobile-first approach is the standard.

Development and CMS implementation

The agency implements the design in the chosen CMS. Most often that is WordPress, but for more extensive sites PrestaShop, Shopify or custom solutions are used.

Testing, optimisation and launch

The site is tested for load speed, responsiveness and SEO. Only after fixes does it go to production.

What to look out for when choosing a web design agency?

Experience and portfolio

The agency should have experience in the client's industry and a portfolio containing similar work.

Transparent costs and communication

It is worth avoiding offers of "a website from PLN 1,000", which usually cover no UX, SEO or testing. A professional agency presents a precise cost estimate and schedule.

Technologies and post-launch support

The site should be easy to manage (CMS) and covered by technical support. The agency should provide updates, backups and post-launch help.

Website design vs online store design

Similarities and differences

Website design and online store design rest on a similar process (UX, CMS, implementation), but stores require additional features – carts, payments, warehouse and logistics integrations.

When do you need a website and when an online store?

• A website: for service companies, specialists, local businesses.
• An online store: for e-commerce, retail brands, manufacturers.

Online store design as a separate area

Because of the extra complexity (payment systems, product management, wholesaler integrations) it is worth treating online store design as a separate service.

How does website design connect with digital marketing?

SEO and content marketing

A site has to be optimised technically and in terms of content – from meta tags to heading structure.

Performance marketing and 360 advertising

The site's design should take integration with Google Ads, Meta Ads or LinkedIn Ads into account. 360 advertising requires consistency between the site and the campaigns.

UX/UI and conversion optimisation (CRO)

Good UX increases conversion. According to Forrester's 2024 report, improving UX can increase conversion rates by as much as 200%.

Frequently asked questions (FAQ)

How much does website design cost in Poland?

The average cost of a simple business card site at an agency is PLN 14,000–16,000, and an extensive site from PLN 30,000 upwards.

Website design – agency or freelancer?

An agency offers full support (UX, SEO, testing, post-launch support); a freelancer usually only coding or graphics.

What are the stages of building a website?

Needs analysis → UX/UI → implementation → testing → optimisation → publication.

What determines the price of a website?

The project's complexity, the CMS, integrations, the number of subpages and SEO requirements.

Does website design differ from online store design?

Yes. A store requires additional modules (cart, payments, logistics), which significantly increases costs and delivery time.

Summary – key takeaways

• Website design in 2025 is a process covering analysis, UX/UI, implementation and optimisation.
• The cost of a website at an agency starts at PLN 14,000 and can reach as much as PLN 70,000 for extensive solutions.
• The price is affected by the CMS, integrations, SEO, security and post-launch support.
• When choosing an agency it is worth checking the portfolio, communication and the way it works.
• Online store design is a separate area requiring additional e-commerce solutions.
• A website should be connected with digital marketing – SEO, Google Ads, content and CRO.